Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media
by Shu-Chuan Chu,Juran Kim,Charles R. Taylor
ISBN 13: 9781138360907
Format: Hardcover Publisher: Taylor & Francis Published: 10 Dec 2018
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Humor in Advertising: Classic Perspectives and New Insights
by Marc G. Weinberger,Charles S. Gulas,Charles R. Taylor
ISBN 13: 9780367722616
Format: Hardcover (250 pages) Publisher: Routledge Published: 22 Jun 2021